BUSCA DA INFORMAÇÃO EM MARKETING: A PERSPECTIVA DA CIÊNCIA DA INFORMAÇÃO

BUSCA DA INFORMAÇÃO EM MARKETING: A PERSPECTIVA DA CIÊNCIA DA INFORMAÇÃO

Based on marketing and information science perspectives the article reports the results of a survey into the innovation process inthree Brazilian industries. The objectives of the study were a) to describe the internal processes associated with the conception and development of incremental product i...

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Bibliographic Details
Main Authors: Ricardo Rodrigues Barbosa, Luiz Cláudio Junqueira Henrique
Format: Article
Language:English
Published: Fundação Getulio Vargas 2009-04-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Marketing
innovation
information science
information management
information sources.
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000200008&lng=en&nrm=iso

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