Trends in Population Consumption in Romania

• Main Authors: Nechita Daniela, Moisescu Florentina
• Format: Article
• Language: English
• Published: Dunarea de Jos University of Galati 2020-10-01
• Series: Risk in Contemporary Economy
• Online Access: http://www.rce.feaa.ugal.ro/images/stories/RCE2020/Nechita_Moisescu1.pdf

The main trends visible in the coming years in terms of consumption at national level would be the change in the perspective of producers on how to communicate with final consumers and intermediaries, change pricing policies, promotion and development of retail companies, but also internal and external communication policy of large producers. In addition, the commercial activity and implicitly the consumption imply a permanent adaptation of the companies first of all, through investments in economic growth and new technologies by shortening the distribution circuits. It is also estimated that the national consumer market will be in line with the current trend, trying to integrate faster into the global market, but with multiple valences of rationality in terms of consumption options, to which is added consumer behavior related to change, in general, and how they relate to markets.