A study on the effects of service quality on brand personality: Evidence from Hotel industry

Bibliographic Details
Main Authors:	Emeliya Ghorbani Siavoshani, Hamed Dehghanan, Ghasem Bakhshandeh
Format:	Article
Language:	English
Published:	Growing Science 2014-07-01
Series:	Management Science Letters
Subjects:	Service quality Brand personality SERVQUAL
Online Access:	http://www.growingscience.com/msl/Vol4/msl_2014_160.pdf

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