Determinants of Client-Professional Relationship Quality in the Financial Planning Setting

• Main Authors: Katherine Hunt, Mark Brimble, Brett Freudenberg
• Format: Article
• Language: English
• Published: University of Wollongong 2011-06-01
• Series: Australasian Accounting, Business and Finance Journal
• Subjects: Financial Planning; Relationships; Ethics; Trust; Business Relationships; Relationship Quality
• Online Access: http://ro.uow.edu.au/aabfj/vol5/iss2/6

Advice provided by financial planners has the potential to impact the financial and emotional well being ofclients. Despite the outcomes of quality financial planning relationships, there is little direct evidence tosupport the importance of ‘relationship quality’ in financial planning. Previous research has emphasised theimportance of relationship quality in psychology, nursing, and business settings. This research investigatesdeterminants of client-professional relationship quality in financial planning, measured in a survey of clientsand financial planners regarding relationship factors of trust, engagement, empowerment, ownership, clientactivity and commitment. Ratings for relationship dimensions were compared between clients and financialplanners, with financial planners found to overestimate their clients’ levels of trust and commitment andunderestimate their client’s levels of empowerment. The relationship dimension of ‘trust’ was found to becritical for client-professional relationship quality.