Tourism experience, destination and event management

• Main Author: Vitić Andriela
• Format: Article
• Language: English
• Published: Srpsko udruženje za marketing 2007-01-01
• Series: Marketing (Beograd. 1991)
• Subjects: tourism event; tourism destination; Hawaii; experience economy
• Online Access: http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704179V.pdf

The paper tend to show some of the challenges of matured and world-known tourism destination, as well some of the modalities in keeping and increasing a level of Honolulu cluster's competitiveness. Accordingly, specific tourism experience as socio-cultural dimension of destination competitiveness was evaluated. A core of the paper is primary research of tourism event "Brunch on the Beach" Honolulu, Hawaii, that was done in 2004. Data for analysis were collected during the internship that author did in the City and Country - Honolulu. Internship was a part of JFDP scholarship received by the American Councils for International Educations (ACIE). George Washington University was the institution where the author completed the most of specialization and which gave a support for the internship organization. Questionnaire method was used for the research, while SPSS software was used for data analyses.