COMMUNICATIVE EFFICIENCY AS A FUNCTIONAL GOAL OF LINGUISTIC MEANS

• Main Author: Lidiya Kuzomenska
• Format: Article
• Language: Ukrainian
• Published: "Scientific Information Agency "Science-technologies-information" LLC 2020-01-01
• Series: Освітній дискурс
• Subjects: communicative exchange; communicative efficiency; language as a system of signs; semantic conventionalism; sociocultural environment; integrative function
• Online Access: http://www.journal-discourse.com/uk/kataloh-statei/2019-r-1811-12/komunikatyvna-efektyvnist-iak-funktsionalna-meta-movnykh-zasobiv.html

The basis of all communicative processes is the language: it is the sign system that provides the communication process and serves as a kind of reservoir from which the communicative culture feeds on. Language is an imperative of communicative activity, communication par excellence. Language is a key means of realizing the communicative potential, namely: at the level of the language post factum and a posteriori, the communicative potential, firstly, acquires expressive content-functional characteristics, and secondly, it realizes itself in practice. Communication is not a simple process of transferring information from a source to a recipient. Its structure is formed by three elements: communication, information and understanding.