ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN

ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN

The objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on custome...

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Bibliographic Details
Main Authors: Budi Susila, Ujang Sumarwan, Kirbrandoko Kirbrandoko
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-08-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
consumer satisfaction
packaged tea beverage
structural equation model
switching behavior
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10012

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/10012

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