Evaluation of corporate success using synergistic CPA and CPR corporate citizenship
Corporate Political Activities (CPA) and Corporate Public Relations (CPR) are both non-market communication strategies that effect market positioning, brand strength and the business success of a company. In this study, the use of CPA and CPR by several companies are analyzed based on their economic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2020-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2020/1821-34482004024T.pdf |