IMPLEMENTASI TEXT MINING UNTUK ADVERTISING DENGAN MENGGUNAKAN METODE K-MEANS CLUSTERING PADA DATA TWEETS GOJEK INDONESIA

ABSTRACT In determining advertising, businesses use social media to find out the responses of their followers. Gojek Indonesia is one of the company in Indonesia who uses Twitter social media as a means to do advertising. The purpose of this research is to find out the type of tweet content that is...

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Bibliographic Details
Main Authors: Azizah Nurfauziah Yusril, Inggrit Larasati, Qurrotul Aini
Format: Article
Language:Indonesian
Published: Islamic University of Indragiri 2020-09-01
Series:Sistemasi: Jurnal Sistem Informasi
Online Access:http://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/924

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