Perception of social advertising on a value-semantic level by students of humanitarian orientations
This article reflects the results of an empirical study of the value-semantic features of social advertising perception among a group of students (male and female). In total, 200 students took part in the study. In the framework of the study, the following methods were applied: “Value Orientations”...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2019/11/shsconf_ictdpp2018_06004.pdf |