Geotourizm marketing in Lake Constance’ region

Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the...

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Main Authors: Daniel Gerner, Pavol Rybár, Jacek Engel, Lucia Domaracká
Format: Article
Language:English
Published: Technical University of Kosice 2009-09-01
Series:Acta Montanistica Slovaca
Subjects:
Online Access:http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdf
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spelling doaj-2521d98e840845368db1f9cb58b7772e2020-11-24T22:30:44ZengTechnical University of Kosice Acta Montanistica Slovaca1335-17882009-09-01142197204Geotourizm marketing in Lake Constance’ regionDaniel GernerPavol RybárJacek EngelLucia DomarackáAim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region.http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdfGeotourismdevelopment of the regionmarketingadvantageslocation factorsintegrated marketing for the development
collection DOAJ
language English
format Article
sources DOAJ
author Daniel Gerner
Pavol Rybár
Jacek Engel
Lucia Domaracká
spellingShingle Daniel Gerner
Pavol Rybár
Jacek Engel
Lucia Domaracká
Geotourizm marketing in Lake Constance’ region
Acta Montanistica Slovaca
Geotourism
development of the region
marketing
advantages
location factors
integrated marketing for the development
author_facet Daniel Gerner
Pavol Rybár
Jacek Engel
Lucia Domaracká
author_sort Daniel Gerner
title Geotourizm marketing in Lake Constance’ region
title_short Geotourizm marketing in Lake Constance’ region
title_full Geotourizm marketing in Lake Constance’ region
title_fullStr Geotourizm marketing in Lake Constance’ region
title_full_unstemmed Geotourizm marketing in Lake Constance’ region
title_sort geotourizm marketing in lake constance’ region
publisher Technical University of Kosice
series Acta Montanistica Slovaca
issn 1335-1788
publishDate 2009-09-01
description Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region.
topic Geotourism
development of the region
marketing
advantages
location factors
integrated marketing for the development
url http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdf
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