Geotourizm marketing in Lake Constance’ region
Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Technical University of Kosice
2009-09-01
|
Series: | Acta Montanistica Slovaca |
Subjects: | |
Online Access: | http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdf |
id |
doaj-2521d98e840845368db1f9cb58b7772e |
---|---|
record_format |
Article |
spelling |
doaj-2521d98e840845368db1f9cb58b7772e2020-11-24T22:30:44ZengTechnical University of Kosice Acta Montanistica Slovaca1335-17882009-09-01142197204Geotourizm marketing in Lake Constance’ regionDaniel GernerPavol RybárJacek EngelLucia DomarackáAim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region.http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdfGeotourismdevelopment of the regionmarketingadvantageslocation factorsintegrated marketing for the development |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Daniel Gerner Pavol Rybár Jacek Engel Lucia Domaracká |
spellingShingle |
Daniel Gerner Pavol Rybár Jacek Engel Lucia Domaracká Geotourizm marketing in Lake Constance’ region Acta Montanistica Slovaca Geotourism development of the region marketing advantages location factors integrated marketing for the development |
author_facet |
Daniel Gerner Pavol Rybár Jacek Engel Lucia Domaracká |
author_sort |
Daniel Gerner |
title |
Geotourizm marketing in Lake Constance’ region |
title_short |
Geotourizm marketing in Lake Constance’ region |
title_full |
Geotourizm marketing in Lake Constance’ region |
title_fullStr |
Geotourizm marketing in Lake Constance’ region |
title_full_unstemmed |
Geotourizm marketing in Lake Constance’ region |
title_sort |
geotourizm marketing in lake constance’ region |
publisher |
Technical University of Kosice |
series |
Acta Montanistica Slovaca |
issn |
1335-1788 |
publishDate |
2009-09-01 |
description |
Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region. |
topic |
Geotourism development of the region marketing advantages location factors integrated marketing for the development |
url |
http://actamont.tuke.sk/pdf/2009/n2/9gerner2.pdf |
work_keys_str_mv |
AT danielgerner geotourizmmarketinginlakeconstanceregion AT pavolrybar geotourizmmarketinginlakeconstanceregion AT jacekengel geotourizmmarketinginlakeconstanceregion AT luciadomaracka geotourizmmarketinginlakeconstanceregion |
_version_ |
1725739601651302400 |