An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust
Money transfer through third-party mobile payment platforms has become common nowadays in western countries. While in developing countries, the adoption of mobile payment channels still at the infancy stage. The current study based on diffusion of innovation theory investigates the antecedents of in...
Main Authors: | Atif Ali Gill, Riaz Hussain Ansari, Zobia Malik, Muhammad Waseem Tufail |
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Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2021-03-01
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Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1610 |
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