| Summary: | Previous research
has revealed that intuitive confidence is an important predictor of how people
choose between an intuitive and non-intuitive alternative when faced with
information that opposes the intuitive response. In the current study, we
investigated the speed of intuition generation as a predictor of intuitive
confidence and participant choice in choice conflict situations. Participants
predicted the outcomes of several National Basketball Association games, both
with and without reference to a point spread. As hypothesized, the faster
participants were to predict the outright winner of a game (i.e., generate an
intuition) the more likely they were to predict the favourite against the point
spread for that game (i.e., endorse the intuitive response). Overall, our
findings are consistent with the notion that the speed of intuition generation
acts as a determinant of intuitive confidence and a predictor of choice in
situations featuring equally valid intuitive and non-intuitive
alternatives.
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