Dynamic bi-product bundle pricing problem

Dynamic bi-product bundle pricing problem

This paper addresses bundle pricing problem of two products in a stochastic environment so as to maximize net profit of a retailer. In the considered problem, it is assumed that customers are received upon a Poisson distribution and their demands follow a bi-variant distribution function. Also, it i...

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Bibliographic Details
Main Authors: Rafiei Hamed, Rabbani Masoud, Razmi Jafar, Jolai Fariborz
Format: Article
Language:English
Published: University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin 2014-01-01
Series:Journal of Engineering Management and Competitiveness
Subjects:
bundle pricing
marketing
stochastic dynamic programming
product bundling
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2014/2334-96381401047R.pdf

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