| Summary: | With the advent of smartphones and their ability to know their own location, there is an enormous potential to collect location data for many purposes, including travel-related research. While the ability to create smartphone travel survey applications is potentially revolutionary, the development of such applications remains sufficiently difficult to be beyond a typical transportation researcher’s ability. Of course, development of an app is only the first challenge associated with using such tools; information also needs to be inferred from collected data. The Itinerum platform was created to overcome the barriers facing the use of smartphones for transportation research. The Itinerum platform is a smartphone travel survey platform that allows researchers to customize the Itinerum app with their own questions and prompts, distribute these surveys, monitor, visualize and increasingly process collected data without a background in programming. With the platform, a customized study can be created in 10 min. Keywords: Smartphones, Travel surveys, Web platform
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