Impact of Nation Branding Campaigns on Country Image: Germany vs. Brazil
The purpose of this paper is to show how a successful nation brand campaign can influence the image of a country and to highlight its positive impact on different areas such as tourism or foreign investments. Two nation branding campaigns, implemented one in Germany and one in Brazil, during FIFA...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2016-12-01
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| Series: | Cactus |
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| Online Access: | http://www.cactus-journal-of-tourism.ase.ro/Pdf/vol14/6%20Anca%20Andrei.pdf |