The influence of the social network on respondents’ attitude to mobile marketing
The article deals with the influence of on-line social networks on the respondents’ attitude to Mobile marketing. The influence of social networks on the respondents’ behaviour in the off-line world and their attitude to the tools of the marketing communication are one of the most frequently discuss...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2011-01-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/the-influence-of-the-social-network-on-respondents-attitude-to-mobile-marketing/ |