How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis

How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis

Bibliographic Details
Main Authors:	Agota Giedrė Raišienė, Walter Wymer, Valda Dirginčienė
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin, Poland 2021-06-01
Series:	Economics & Sociology
Subjects:	social marketing communications belief change behaviour change WOM unsafe driving
Online Access:	https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis

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