How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2021-06-01
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| Series: | Economics & Sociology |
| Subjects: | |
| Online Access: | https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis |