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spelling doaj-240c11c4cf3547baa3d0835f7659bf272021-07-21T13:58:14ZengCentre of Sociological Research, Szczecin, PolandEconomics & Sociology2071-789X2306-34592021-06-0114210.14254/2071-789X.2021/14-2/13How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysisAgota Giedrė RaišienėWalter WymerValda Dirginčienėhttps://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysissocial marketing communicationsbelief changebehaviour changeWOMunsafe driving
collection DOAJ
language English
format Article
sources DOAJ
author Agota Giedrė Raišienė
Walter Wymer
Valda Dirginčienė
spellingShingle Agota Giedrė Raišienė
Walter Wymer
Valda Dirginčienė
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
Economics & Sociology
social marketing communications
belief change
behaviour change
WOM
unsafe driving
author_facet Agota Giedrė Raišienė
Walter Wymer
Valda Dirginčienė
author_sort Agota Giedrė Raišienė
title How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
title_short How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
title_full How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
title_fullStr How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
title_full_unstemmed How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
title_sort how humor and fear in social advertising affect drivers‘ intention to change behaviour? the case analysis
publisher Centre of Sociological Research, Szczecin, Poland
series Economics & Sociology
issn 2071-789X
2306-3459
publishDate 2021-06-01
topic social marketing communications
belief change
behaviour change
WOM
unsafe driving
url https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis
work_keys_str_mv AT agotagiedreraisiene howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis
AT walterwymer howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis
AT valdadirginciene howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis
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