How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis
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Centre of Sociological Research, Szczecin, Poland
2021-06-01
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Online Access: | https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis |
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doaj-240c11c4cf3547baa3d0835f7659bf272021-07-21T13:58:14ZengCentre of Sociological Research, Szczecin, PolandEconomics & Sociology2071-789X2306-34592021-06-0114210.14254/2071-789X.2021/14-2/13How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysisAgota Giedrė RaišienėWalter WymerValda Dirginčienėhttps://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysissocial marketing communicationsbelief changebehaviour changeWOMunsafe driving |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Agota Giedrė Raišienė Walter Wymer Valda Dirginčienė |
spellingShingle |
Agota Giedrė Raišienė Walter Wymer Valda Dirginčienė How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis Economics & Sociology social marketing communications belief change behaviour change WOM unsafe driving |
author_facet |
Agota Giedrė Raišienė Walter Wymer Valda Dirginčienė |
author_sort |
Agota Giedrė Raišienė |
title |
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis |
title_short |
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis |
title_full |
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis |
title_fullStr |
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis |
title_full_unstemmed |
How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis |
title_sort |
how humor and fear in social advertising affect drivers‘ intention to change behaviour? the case analysis |
publisher |
Centre of Sociological Research, Szczecin, Poland |
series |
Economics & Sociology |
issn |
2071-789X 2306-3459 |
publishDate |
2021-06-01 |
topic |
social marketing communications belief change behaviour change WOM unsafe driving |
url |
https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis |
work_keys_str_mv |
AT agotagiedreraisiene howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis AT walterwymer howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis AT valdadirginciene howhumorandfearinsocialadvertisingaffectdriversintentiontochangebehaviourthecaseanalysis |
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1721292595625197568 |