A MODERN MICROECONOMIC APPROACH OF COMMERCE

• Main Author: Alexandru TRIFU
• Format: Article
• Language: English
• Published: Bucharest University of Economic Studies 2012-12-01
• Series: Business Excellence and Management
• Subjects: microeconomics; commerce offline; e-commerce; traders; management; consumers’ behavior
• Online Access: http://beman.ase.ro/no24/3.pdf

The most important steps taken in commerce, as consequences of the scientific and technical progress, are reflected in the sequence of the six major revolutions completed in this sector of activity: the emergence of large stores, the development of branches, the emergence of popular stores, the emergence of self-service, the emergence of shopping centers and the expansion of electronic commerce. This paper represents a part of a larger project in which, starting from the analysis of different types of e-commerce and instruments serving this modern commerce application, we want to determine the efficiency of the electronic commerce, its superiority to the classic commerce and, specific to the present work, to underline the half of a SWOT analysis, i.e SW (advantages and disadvantages between e-commerce and tangible commerce). Unlike traditional commerce, electronic commerce is based only on the information that can be transmitted without being altered through a computer. We used the analysis and comparison of and between different forms of the new commerce technologies and theirs impact on consumers’ decisions and behavior. The results only for the present paperwork indicate the favorable trend of e-commerce, but this on has to be promoted safely and not to produce damages or dissatisfactions for both parts involved. The online commerce, as trend and dynamics, will overwhelme the offline commerce.