Consumers’ Perception on Standardized Advertizing and Localized Advertising of Multinational Companies in Smartphone Industry
This research analyzed the difference between standardized advertising and localized (adapted) advertising based on the perception of consumers from China and the U.S. Both qualitative and quantitative analyses have been using to evaluate different marketing approaches in multiple international mark...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2014-10-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/68 |