Implementation of marketing in managerial functions of banks
The marketing implementation as observed through the management in functioning of banks should be seen within the comprehensive management activities in order to achieve better defined business operations. The most common management can be observed through the internal management factors. The intern...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Entrepreneurship, Belgrade
2019-01-01
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| Series: | International Review |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2019/2217-97391901101T.pdf |