Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country

Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country

This exploratory study focuses on doctors’ perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and us...

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Bibliographic Details
Main Authors: Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana
Format: Article
Language:English
Published: Universitas Indonesia 2013-12-01
Series:Asean Marketing Journal
Subjects:
Bangladesh
pharmaceutical industry
brand
products
medicine
price
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/3058

Internet

http://journal.ui.ac.id/index.php/amj/article/view/3058

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