| Summary: | We are now witnessing the diversification of tourism experiences. Avoiding the excessively popular sun and sea model, landscape is considered a relevant issue in a culture centered tourism, in particular the heritage of celebrities and its personal biographic places. These topobiographies are important features in those new territories, attractive for tourists interested in a deeper cultural experience as well as for devotees seeking the places associated with their idols. However, in many cases these strategies follow contested choices, a fact that gives tourism landscapes an additional political and ideological dimension. Indeed, in some cases, the biographic landscapes are the result of policy choices that reinforce the power of dominant groups. Sometimes, opportunistic places improperly evoke personalities showing little connection to this geographic space. In other cases, this strategy faces the risk of stereotyping the place, when its image is reduced to a single feature – the name of one personality. In this case, the reductive simplification of the place is the long term consequence resulting from a touristic short-term strategy.
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