Multiscreen TV demand
This paper focuses on how new technologies affect the demand of TV contents. The main sociodemographic and economic features of consumers of TV contents, using different devices, are likewise discussed. Besides all this the demand profile of the main Spanish TVwebs is also examined.
Main Author: | Julio Larrañaga |
---|---|
Format: | Article |
Language: | Spanish |
Published: |
Universidad Complutense de Madrid
2014-01-01
|
Series: | Documentación de las Ciencias de la Información |
Subjects: | |
Online Access: | http://revistas.ucm.es/index.php/DCIN/article/view/42105 |
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