Multiscreen TV demand

This paper focuses on how new technologies affect the demand of TV contents. The main sociodemographic and economic features of consumers of TV contents, using different devices, are likewise discussed. Besides all this the demand profile of the main Spanish TVwebs is also examined.

Bibliographic Details
Main Author: Julio Larrañaga
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2014-01-01
Series:Documentación de las Ciencias de la Información
Subjects:
Online Access:http://revistas.ucm.es/index.php/DCIN/article/view/42105

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