Usable and accessible websites in SMEs. Challenges for the future
In an increasingly competitive environment in which Internet occupies a prominent place, transferring a brand from the offline to the online environment has become a vital issue for companies. Usability and accessibility have become crucial to enable adequate online brand communication. Ensuring web...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de La Laguna
2010-01-01
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| Series: | Revista Latina de Comunicación Social |
| Subjects: | |
| Online Access: | http://www.revistalatinacs.org/10/art3/908_Extremadura/30_GarciaEN.html |