The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: “You Can’t Fake Nice”

The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: “You Can’t Fake Nice”

BackgroundPatients seek information from numerous sources before choosing a primary care provider; two of the most popular sources are providers’ own online biographies and patient rating websites. However, prior research has generally only examined how these sources influenc...

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Bibliographic Details
Main Authors:	Perrault, Evan K, Hildenbrand, Grace M
Format:	Article
Language:	English
Published:	JMIR Publications 2020-04-01
Series:	Journal of Medical Internet Research
Online Access:	https://www.jmir.org/2020/4/e16635

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