The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: “You Can’t Fake Nice”
BackgroundPatients seek information from numerous sources before choosing a primary care provider; two of the most popular sources are providers’ own online biographies and patient rating websites. However, prior research has generally only examined how these sources influenc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2020-04-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | https://www.jmir.org/2020/4/e16635 |