Multilevel Analysis on the Effect of Marketing Mix Strategy toward Patient Satisfaction in Magelang, Central Java

Multilevel Analysis on the Effect of Marketing Mix Strategy toward Patient Satisfaction in Magelang, Central Java

Background: Hospital marketing is becoming increasingly competitive all over the world. The marketing mix strategy is considered one of the core concepts of marketing theory. This study aimed to examine the effect of marketing mix strategy toward patient satisfaction in Magelang, Central Java. Su...

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Bibliographic Details
Main Authors: Lu’luatul Fuad, Didik Tamtomo, Endang Sutisna Sulaeman
Format: Article
Language:English
Published: Masters Program in Public Health, Universitas Sebelas Maret 2019-01-01
Series:Journal of Health Policy and Management
Subjects:
marketing mix
patient satisfaction
hospital
multilevel analysis
Online Access:http://thejhpm.com/index.php?journal=thejhpm&page=article&op=view&path%5B%5D=86&path%5B%5D=72

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