A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the impact of branded apps on customers, this study co...

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Bibliographic Details
Main Authors: Tsuen-Ho Hsu, Chun-Hsien Chen, Ya-Wun Yang
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Symmetry
Subjects:
FMCDM
CFLPR
branded app
brand experience
loyalty
Online Access:https://www.mdpi.com/2073-8994/13/7/1151

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