PROPENSIÓN A INNOVAR EN TI Y RECIPROCIDAD EN EL ÁMBITO DE LAS REDES SOCIALES
The objective of this study is to investigate the influence of personal innovativeness in Information Technologies (IT) as a specific trait and the effects of reciprocity on community support (their perception) and social integration in the domain of social network site innovation. A review of the l...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2016-03-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/propension_a_innovar_en_ti_y_reciprocidad_en_el_ambito_de_las_redes_sociales_0.pdf |