Attracting Human Resources to Arctic Enterprises Using Marketing Tools
In connection with the movement of various types of production in the Arctic region, it becomes necessary to attract human resources to new enterprises. In the article, we analyze the branding system in companies operating in the Arctic region, as one of the most effective areas in marketing activit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Northern Arctic Federal University
2020-09-01
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| Series: | Арктика и Север |
| Subjects: | |
| Online Access: | http://www.arcticandnorth.ru/en/article_index_years.php?ELEMENT_ID=350131 |