Customer complaining behaviour – its effects on companies’ evolution

Now days the role of the consumer in the economy is taken very seriously and, in some cases, we can easily talk about the consumer’s “supremacy”. All the efforts of the companies are concentrated on the consumers and finding the best way to attract them, but gaining their trust and building a longte...

Full description

Bibliographic Details
Main Author: Gabriela Stefura
Format: Article
Language:English
Published: University of Bacău 2010-12-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/162