THEORETICAL AND METHODOLOGICAL ASPECTS OF INSURANCE CUSTOMER LOYALTY AND ITS CULTIVATION
The article, after the evaluation of opinion of various authors, first of all deals with the contents of loyalty of the insured and gives its definition. It also discusses theoretical questions of insurers’ benefits due to loyalty of the insured, a the benefits of the insured themselves. While exami...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2009-01-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/1051 |