La ricostruzione degli stili di vita a partire dai consumi
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. Consumers are moving outside the purchasing funnel changing the way they research and buy products. The funnel concept fails to capture all the touch points and key buying factors resulting from th...
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| Format: | Article |
| Language: | English |
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Rosenberg & Sellier
2010-12-01
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| Series: | Quaderni di Sociologia |
| Online Access: | http://journals.openedition.org/qds/680 |