INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS

This study examines international tourists’ protection intentions to utilize food safety cues in the choice of destination local restaurant, reducing the risk of contracting a foodborne illness. A survey was conducted of 398 first-time foreign travellers to Malaysia. The results driven by Explorator...

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Main Authors: Mehri YASAMI, Chatchawan WONGWATTANAKIT, Kamontorn T. PROMPHITAK
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2020-04-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29216-491.pdf
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spelling doaj-22e5f4b1141e405a8205bc82d482feab2020-11-25T02:47:47ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172020-04-0129258359610.30892/gtg.29216-491INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTSMehri YASAMI0Chatchawan WONGWATTANAKIT1Kamontorn T. PROMPHITAK2Prince of Songkla University, Faculty of Hospitality and Tourism, Phuket Campus, 80 Moo 1 Vichitsongkram Road, Kathu, Phuket Thailand 83120, e-mail: mehri.yasami@gmail.comPrince of Songkla University, Faculty of Hospitality and Tourism, Phuket Campus, 80 Moo 1 Vichitsongkram Road, Kathu, Phuket Thailand 83120, e-mail: cwongwattanakit@gmail.comPrince of Songkla University, Faculty of Hospitality and Tourism, Phuket Campus, 80 Moo 1 Vichitsongkram Road, Kathu, Phuket Thailand 83120, e-mail: kamontorn.p@gmail.comThis study examines international tourists’ protection intentions to utilize food safety cues in the choice of destination local restaurant, reducing the risk of contracting a foodborne illness. A survey was conducted of 398 first-time foreign travellers to Malaysia. The results driven by Exploratory Factor Analysis reveals that food safety indicators comprised three dimensions: visual food safety cues, information food safety cues, and the level of restaurant patronage. Cluster analysis confirmed that protection intention to use different food hygiene cues differs across tourists’ subgroups of gender, age, nationality, level of income, level of education, travel purpose, and trip arrangement.http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29216-491.pdffood hygienefood safetylocal restaurantfoodborne illnesstraveler’s diarrheamalaysia tourist
collection DOAJ
language English
format Article
sources DOAJ
author Mehri YASAMI
Chatchawan WONGWATTANAKIT
Kamontorn T. PROMPHITAK
spellingShingle Mehri YASAMI
Chatchawan WONGWATTANAKIT
Kamontorn T. PROMPHITAK
INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
Geo Journal of Tourism and Geosites
food hygiene
food safety
local restaurant
foodborne illness
traveler’s diarrhea
malaysia tourist
author_facet Mehri YASAMI
Chatchawan WONGWATTANAKIT
Kamontorn T. PROMPHITAK
author_sort Mehri YASAMI
title INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
title_short INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
title_full INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
title_fullStr INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
title_full_unstemmed INTERNATIONAL TOURISTS’ PROTECTION INTENTIONS TO USE FOOD HYGIENE CUES IN THE CHOICE OF DESTINATION LOCAL RESTAURANTS
title_sort international tourists’ protection intentions to use food hygiene cues in the choice of destination local restaurants
publisher Editura Universităţii din Oradea
series Geo Journal of Tourism and Geosites
issn 2065-0817
publishDate 2020-04-01
description This study examines international tourists’ protection intentions to utilize food safety cues in the choice of destination local restaurant, reducing the risk of contracting a foodborne illness. A survey was conducted of 398 first-time foreign travellers to Malaysia. The results driven by Exploratory Factor Analysis reveals that food safety indicators comprised three dimensions: visual food safety cues, information food safety cues, and the level of restaurant patronage. Cluster analysis confirmed that protection intention to use different food hygiene cues differs across tourists’ subgroups of gender, age, nationality, level of income, level of education, travel purpose, and trip arrangement.
topic food hygiene
food safety
local restaurant
foodborne illness
traveler’s diarrhea
malaysia tourist
url http://gtg.webhost.uoradea.ro/PDF/GTG-2-2020/gtg.29216-491.pdf
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AT kamontorntpromphitak internationaltouristsprotectionintentionstousefoodhygienecuesinthechoiceofdestinationlocalrestaurants
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