Upaya Membangun Strategic Marketing Outcomes Berbasis Pada Relationship Marketing Dan Power
This study is developed by proposing a grand theoretical model and empirical models: The impact of Coercive Power in Relationship Marketing and Strategic Marketing Outcomes based on Relationship Marketing Theory and Power-Dependence Theory. Spesifically, to investigates the issue of power in busines...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2010-12-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2404 |