| Summary: | International tourist places experience continuous changes, faster than non tourist cities or towns. This urban -tourist evolution is an excellent investigation subject to study local cultural heritage and its partner-anthropological implications, Puerto Vallarta, Jalisco, one of the three most important tourist centers in Mexico has not been the exception. This work notice how natural elements are transformed into cultural ones; by diachronic analysis diverse moments that conform and explain local identity are distinguished as well as the mythological construction about the local origin. Finally the former condition and social perception about the island, is exposed as the most significant natural-cultural element for people in Puerto Vallarta.
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