LOCATION BASED MARKETING IN THE CONTEXT OF DIGITALIZATION OF PUBLIC RELATIONS
It is observed that new media technologies, which are structured for the elimination of consumer demands, are frequently used in the field of marketing and the marketing strategies of the companies are changed to mobile marketing in order to be able to reach to the consumer quick...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2018-01-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2018/01/iaud_v10i1006.pdf |