Maximum output for minimum input - 1G3B and the reterritorialization of a Finland-Swedish metal identity on the Internet

• Main Author: Johannes Brusila
• Format: Article
• Language: English
• Published: International Association for the Study of Popular Music 2010-01-01
• Series: IASPM Journal
• Online Access: https://iaspmjournal.net/index.php/IASPM_Journal/article/view/541/567

This article discusses the industrial and cultural consequences of the digitalization of music by studying the heavy metal band 1G3B, whose activities are characterised by a very special Finland-Swedish dialect and an uncompromising do it yourself attitude. For the band the technological development has offered hitherto unforeseen opportunities to produce and distribute its marginal music. On the other hand, digitalization has not changed all the old economic preconditions or cultural ideals that still permeate the activities. One of the most important consequences of the technological development is the possibility to combine an alternative do it yourself approach and a reconstructed local identity on the Internet.