Exploring Urban Screens 

There is a tautological tendency in the widespread claims that urban space is ’mediated’. Never before has the citizen, it is argued, been confronted with such an unprecedented array of signage. I depart from the rhetoric of ’biggest-ever-saturation’ as not necessarily untrue, but as insufficient i...

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Bibliographic Details
Main Author: Zlatan Krajina
Format: Article
Language:English
Published: Linköping University Electronic Press 2009-12-01
Series:Culture Unbound: Journal of Current Cultural Research
Subjects:
Online Access:https://cultureunbound.ep.liu.se/article/view/1906
Description
Summary:There is a tautological tendency in the widespread claims that urban space is ’mediated’. Never before has the citizen, it is argued, been confronted with such an unprecedented array of signage. I depart from the rhetoric of ’biggest-ever-saturation’ as not necessarily untrue, but as insufficient in exploring the diverse spatial operations of urban screens. I examine some contemporary cases of animated architectural surfaces, informational panels, and advertising billboards, with reference to much longer standing cultural practices of spatial management in modern cities, such as illumination, to suggest that the contemporary display media do not mediate the city anew but re-invent urban space as a field of ubiquitous mediation. From that standpoint I suggest exploring urban screens as a) both singular visual agents and indivisible items in plural structural assemblages, b) complementary forces of public illumination, and c) complex perceptual platforms in visual play of scale and distance.
ISSN:2000-1525