Determining consumers’ reasons for visiting shopping malls
The level of competition in the retail market is high and demands a need to manage shopping malls appropriately and understand the general consumer behavior during visits at shopping mall in terms of their main reasons for visiting the mall and attitude in order to attract shopping mall visitors to...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2016-09-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7674/im_en_2016_02_Makgopa.pdf |