A Sustainable Online-to-Offline (O2O) Retailing Strategy for a Supply Chain Management under Controllable Lead Time and Variable Demand

A Sustainable Online-to-Offline (O2O) Retailing Strategy for a Supply Chain Management under Controllable Lead Time and Variable Demand

Every industry always tries to provide the best service to its consumers. To provide better service to the consumer and optimize profit, a sustainable online-to-offline retailing strategy is proposed in this current study. Both online and offline systems are considered here, i.e., to provide the bes...

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Bibliographic Details
Main Authors: Biswajit Sarkar, Bikash Koli Dey, Mitali Sarkar, Ali AlArjani
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
sustainability
O2O retailing
service
supply chain management
Marketing
backorder
Online Access:https://www.mdpi.com/2071-1050/13/4/1756

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