A Content Analysis of Video Advertisements for Dietary Supplements in Japan

Dietary supplements are widely advertised and the market is expanding worldwide. Research suggests that dietary supplement advertising may lead consumers to make inappropriate health-related decisions, to express behaviors such as overdosing, and to neglect healthy lifestyle behaviors. We conducted...

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Bibliographic Details
Main Authors: Reina Iye, Tsuyoshi Okuhara, Hiroko Okada, Rie Yokota, Takahiro Kiuchi
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Healthcare
Subjects:
Online Access:https://www.mdpi.com/2227-9032/9/6/742