| Summary: | This paper reports on research on the First Innovative Company Program (PRIME), a public policy to support entrepreneurship, launched by the Brazilian government and operationa- lized by previously accredited institutions to select and monitor innovative business projects. The research analyzed the speeches, the procedures and practices developed during implementation of the program, and its impact on business entrepreneurs benefit. In methodological procedures terms, we adopt the observation, interviews and document research. The research covered the implementation of Prime in the scope of the coordination performed by the Technological Park of Paraíba, located in the city of Campina Grande. Research results showed that, despite the spee- ches intensely mobilized to legitimize the PRIME, the program implementation was marked by ten- sions, conflicts, inconsistencies and stiffness in the context of a region of little economic dynamism and enterprise, which compromised the effectiveness of this policy created to support the nascent business in Brazil.
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