The Impact of Electronic Word of Mouth on Brand Evaluation Leading to Brand Attachment: A Comparative Study on Consumer Electronics and Cosmetic Brands in Sri Lanka
The traditional medium of communication has been changed with the invention of digital technologies and World Wide Web as a result of it conventional word of mouth has converted in to electronic word of mouth communication. Sharing Opinions about products services and brands has a created a new tren...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2020-12-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | http://doi.org/10.4038/kjm.v9i2.7641 |