REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia

Logograph is a method of representing some ideal values%2C involving some aspects such as: visions and missions%2C working scopes%2C and identifying cultures of business companies%2C which playing roles in representing the facial features of any institutions or any business companies. As a symbolic...

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Main Author: Martadi Martadi
Format: Article
Language:English
Published: Petra Christian University 2002-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16080
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spelling doaj-21510fc02e534cb2b96c2a2f4e9b24862020-11-24T22:30:31ZengPetra Christian UniversityNirmana0215-09052002-01-0141REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos IndonesiaMartadi MartadiLogograph is a method of representing some ideal values%2C involving some aspects such as: visions and missions%2C working scopes%2C and identifying cultures of business companies%2C which playing roles in representing the facial features of any institutions or any business companies. As a symbolic language%2C it is common that a logograph is typified in a symbol%2C which is reflecting certain images that are deliberately built by concerned institutions or business companies. When a company is wishing to build a new image%2C it is necessarily to reposition the prevailed image that has been shaped in the community. Changing the appearance of the logotype of the company can make the reposition of the images. As a symbolic language%2C logos can be made up as a meant to disseminate any certain ideologies. When there have to be undertaken to uniform the applications of any certain ideological symbols upon any institutional or organisational logotypes%2C so that it can be achieving some ideological hegemony through the use of logos. And when those ideologies cannot be imaged adequately good enough%2C and their power structures cannot provide sufficient hegemonic supports%2C then those hegemonic representational symbols are attempted to be eliminated to build new images. Abstract in Bahasa Indonesia : Logo merupakan representasi dari nilai-nilai ideal%2C yang meliputi aspek: visi dan misi%2C ruang lingkup kerja%2C serta budaya perusahaan%2C dan berperan sebagai wajah suatu lembaga atau perusahaan. Sebagai bahasa penanda%2C logo biasanya ditampilkan berupa sesuatu yang mencerminkan citra tertentu yang sengaja dibangun oleh suatu lembaga atau perusahaan. Apabila suatu perusahaan ingin membangun citra yang baru%2C maka perlu upaya memposisikan ulang citra yang telah terbentuk di masyarakat. Reposisi citra dapat dilakukan dengan merubah tampilan logo perusahaan. Sebagai bahasa penanda%2C logo dapat dijadikan alat untuk menyebarluaskan suatu ideologi tertentu. Ketika dilakukan penyeragaman penggunaan tanda-tanda dari ideologi tertentu pada semua logo lembaga atau perusahaan%2C maka terjadilah hegemoni ideologi melalui logo. Manakala ideologi tersebut dicitrakan kurang baik dan struktur kekuasaan tidak kuat lagi menyokong hegemoni%2C maka tanda-tanda yang mewakili hegemoni tersebut berupaya dihilangkan untuk membangun citra baru. Reposition%2C images%2C logotype. http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16080
collection DOAJ
language English
format Article
sources DOAJ
author Martadi Martadi
spellingShingle Martadi Martadi
REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
Nirmana
author_facet Martadi Martadi
author_sort Martadi Martadi
title REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
title_short REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
title_full REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
title_fullStr REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
title_full_unstemmed REPOSISI CITRA MELALUI LOGO Studi Kasus Perubahan Logo PT Pos Indonesia
title_sort reposisi citra melalui logo studi kasus perubahan logo pt pos indonesia
publisher Petra Christian University
series Nirmana
issn 0215-0905
publishDate 2002-01-01
description Logograph is a method of representing some ideal values%2C involving some aspects such as: visions and missions%2C working scopes%2C and identifying cultures of business companies%2C which playing roles in representing the facial features of any institutions or any business companies. As a symbolic language%2C it is common that a logograph is typified in a symbol%2C which is reflecting certain images that are deliberately built by concerned institutions or business companies. When a company is wishing to build a new image%2C it is necessarily to reposition the prevailed image that has been shaped in the community. Changing the appearance of the logotype of the company can make the reposition of the images. As a symbolic language%2C logos can be made up as a meant to disseminate any certain ideologies. When there have to be undertaken to uniform the applications of any certain ideological symbols upon any institutional or organisational logotypes%2C so that it can be achieving some ideological hegemony through the use of logos. And when those ideologies cannot be imaged adequately good enough%2C and their power structures cannot provide sufficient hegemonic supports%2C then those hegemonic representational symbols are attempted to be eliminated to build new images. Abstract in Bahasa Indonesia : Logo merupakan representasi dari nilai-nilai ideal%2C yang meliputi aspek: visi dan misi%2C ruang lingkup kerja%2C serta budaya perusahaan%2C dan berperan sebagai wajah suatu lembaga atau perusahaan. Sebagai bahasa penanda%2C logo biasanya ditampilkan berupa sesuatu yang mencerminkan citra tertentu yang sengaja dibangun oleh suatu lembaga atau perusahaan. Apabila suatu perusahaan ingin membangun citra yang baru%2C maka perlu upaya memposisikan ulang citra yang telah terbentuk di masyarakat. Reposisi citra dapat dilakukan dengan merubah tampilan logo perusahaan. Sebagai bahasa penanda%2C logo dapat dijadikan alat untuk menyebarluaskan suatu ideologi tertentu. Ketika dilakukan penyeragaman penggunaan tanda-tanda dari ideologi tertentu pada semua logo lembaga atau perusahaan%2C maka terjadilah hegemoni ideologi melalui logo. Manakala ideologi tersebut dicitrakan kurang baik dan struktur kekuasaan tidak kuat lagi menyokong hegemoni%2C maka tanda-tanda yang mewakili hegemoni tersebut berupaya dihilangkan untuk membangun citra baru. Reposition%2C images%2C logotype.
url http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16080
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