| Summary: | The aim of this work is to determine strengths and weaknesses of the current management system of a large university as in the case of the Federal State-Funded Educational Institution of Higher Vocational Education “Don State Technical University” (DSTU). The analysis of the appropriate scientific literature, field studies, and the consolidation of the available relevant information on the development of the DSTU management system are used as the research methods. The work undertaken allows getting the full picture of the information campaign features aimed at the engineering education promotion. Its strengths and weaknesses, risks and opportunities are identified. Tools of influence on the target audience are shown. The results of the diagnostics allow describing the problem field of the initial communication situation. At the same time, an important condition for improving information processes is revealed: the communication should not just show the choice advantages, but also raise the subjective safety level under decision making. The performed work leads to the following conclusion. Under current circumstances, the central focus of the management system of the technical university should be the development of new competitive educational services.
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