Feminist Stereotypes and Women’s Roles in Spanish Radio Ads

This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country. From content analysis of 679 radio ads extracted from the 3 main general Spanish radio sta...

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Bibliographic Details
Main Authors: Anna Fajula, Mariluz Barbeito, Estrella Barrio, Ana Maria Enrique, Juan José Perona
Format: Article
Language:English
Published: Cogitatio 2021-03-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/3762